I have three semi-active social media accounts:
- Facebook: Usage is 100% personal. I am part of several groups related to running and a couple of groups that discuss local issues and news.
- Twitter: I have an account. It’s set up to look like a professional profile. I don’t really use this account.
- LinkedIn: Several years ago I was really active on LinkedIn. It’s been a few years since that was true but I do still have a fairly well-developed profile, though I’m not really active on the platform.
I also have an Instagram account which is 100% personal and largely unused.
One of the things I want to do in 2022 is be more thoughtful about my use of social media and over the next few weeks I’m going to try and move the needle in that direction.
The Big Picture
At a high level what I want to do is clearly delineate between professional and personal social media usage and then come up with a plan for what to do with each account.
- Twitter and LinkedIn: professional
- Facebook and Instagram: personal
For my professional accounts, I want to start treating them like a job: schedule posts in advance and start trying to build a following around specific areas of professional interest.
For my personal accounts, I want to decide whether it’s worth keeping them around at all. I’m very much undecided on that front and we’ll just have to see where I land.
The first part of this process I want to attack is to professionalize my use of LinkedIn and Twitter. Professionalizing those accounts will involve two basic steps:
- Define what niche (or combination of niches) I want to inhabit professionally speaking.
- Set up social media management software and establish a routine for writing and scheduling social media posts in advance.
Over the next days and weeks I’ll come back to this process and get the ball rolling on becoming more intentional about my use of social media.